Political finance in liberal democracies is often regarded as a source of pathology accompanied by demands for reform. But on what principles and values should political finance reform be grounded? The existing scholarship provides no more than sketchy advice on such matters. To address this gap, this paper presents a normative framework to evaluate political finance rules, which proposes (a) that the design of such rules should take account of the party system in which the financing rules will operate; (b) that both political finance rules and party systems should be evaluated in terms of three normative dimensions of partisanship (collegiality, systemic voice, and systemic accountability); and (c) that political finance reforms ought to counterbalance the pathologies inherent to different party systems. A set of political finance rules that satisfies these three conditions is an instantiation of what we describe as the ‘civic model of political finance’.