The current study was conducted over four years between 2016 and 2019 to determine the effects of regulated deficit irrigation (RDI) before and after harvesting of sweet cherry on yield, physiological, vegetative and fruit quality parameters. The current study used the 0900 Ziraat sweet cherry cultivar grafted onto Gisela 6 rootstock. There were six different treatments: IC, (Control) where soil moisture was kept at field capacity for each irrigation, I25, with 25% deficit irrigation of IC after harvesting, I50, with 50% deficit irrigation of IC after harvesting, I25BH, with no-deficit irrigation 30 days after full bloom and 25% deficit irrigation after this period, I50BH, with no-deficit irrigation 30 days after full bloom and 50% deficit irrigation after this period, and IFRM, with farmer's treatment of excessive irrigation (150% of ET) from colouring of fruit till harvest and 50% deficit irrigation after harvesting. When compared to IC, water saving ranged from 20.2–45.6%. The fruit yield obtained under I25 was increased by 21.8% in the last year of the current study than the yield obtained under IC treatment. Trunk and shoot growth increased for all treatments. Leaf water potential (Ψmd) and stomata conductance (gsw) were affected by RDI. IFRM and I25 had a positive effect on fruit size, the same as IC. Water deficit (IBH50) applied before harvesting increased fruit flesh firmness. I25 treatment (25% water deficit after harvesting) can be applied by sweet cherry growers because it leads to high yield, better fruit quality and water saving.

We investigate heterogeneous consumer preferences and willingness to pay (WTP) for various sweet cherry attributes using choice experiments. A mixed logit model and a latent-class logit model are used to estimate consumer WTP for the attributes and identify groups of consumers based on those preferences. We find that consumers of sweet cherries will pay the greatest premium for sweetness and the smallest premium for fruit size. Three groups of consumers are identified—flavor sensitive, price sensitive, and storage sensitive. The results are useful for suppliers of sweet cherries when adopting targeted marketing strategies.

Sweet cherries can be grafted onto a wide range of rootstocks belonging to the genus Prunus. The identification of sweet cherry rootstocks using morphological traits is almost impossible particularly during the dormant season, yet it is very important for the grower to know exactly the rootstock as this has a major influence on cultivar performance and agricultural practices. However, DNA-based molecular analysis carried out on actively growing shoot tips, leaves or dormant buds provides a good opportunity to reliably distinguish the rootstocks. Herein, we have integrated high-resolution melting (HRM) analysis, coupled with five simple sequence repeat (SSR) markers, in order to facilitate the identification of the most popular sweet cherry rootstocks in Greece. The five SSR loci used were highly informative and generated a unique melting curve profile of microsatellites for each of the six sweet cherry rootstocks tested. In particular, one marker, BPPCT002, with six HRM profiles was sufficient to discriminate all the sweet cherry rootstocks studied, highlighting its potential use for rootstock identification. Hence, this assay provided a flexible, cost-effective and closed-tube microsatellite genotyping method well suited to sweet cherry rootstock identification.

Prunus avium cultivars widely used in northern Greece were investigated in terms of inter- and intra-cultivar genetic variation and DNA fingerprinting. Based on 11 simple sequence repeats loci, the average number of alleles per locus (Na = 2.82), probability of identity (PID = 0.327), polymorphic information content (0.451) and expected heterozygosity (He = 0.494) were within the range reported in similar studies. The most informative markers were BPPCT039 and EMPa018. The cultivars were clearly separated in both an unweighted pair group method with arithmetic mean dendrogram and a multivariate space ordination. Any two cultivars differed on the average at 6.30 loci. The null hypothesis of zero intra-cultivar variability was tested and could not be rejected. Two cultivars (Tragana Edessis and Tragana Sarakinon) were genetically similar, but not identical. This study, the first of its kind for sweet cherry in Greece, presents a useful molecular tool for resolving issues of intra-cultivar variability and synonimity and provides a warranty of genetic identity in the handling and management of local traditional germplasm.