One of the most important and valuable resources available to researchers of eighteenth-century social history are the lists of subscribers that were attached to a wide variety of publications. Yet, the study of this type of source material remains one of the areas most neglected by academics. These lists shed considerable light on the connections that an author or composer had with other like-minded individuals and the support that they received from members of the middle and upper classes. In cases where a single composer published a series of works by subscription, there is an opportunity to gain an insight into the growth of the public's appreciation of the composer and the contacts he or she forged over the course of a lifetime. Charles Avison is one of the best known British composers from the eighteenth century. He issued six works by subscription between 1740 and 1767 and they together provide a unique insight into his growth into one of this country's leading native musicians. Although a respectable number of the associations discussed are already known through other sources, this study not only reinforces the importance of these associations, but additionally gives an insight into those links for which there is no other known evidence. This research ultimately reveals that Avison's location in the North-East of England did not significantly impact on his ability to forge connections across Britain and beyond.

One of the most important and valuable resources available to researchers of eighteenth-century social history are the lists of subscribers that were attached to a wide variety of publications. Yet, the study of this type of resource remains one of the areas most neglected by academics. These lists shed considerable light on the nature of those who subscribed to music, including their social status, place of employment, residence, and musical interests. They naturally also provide details as to the gender of individual subscribers.

As expected, subscribers to most musical publications were male, but the situation changed considerably as the century progressed, with more females subscribing to the latest works by the early nineteenth century. There was also a marked difference in the proportion of male and female subscribers between works issued in the capital cities of London and Edinburgh and those written for different genres. Female subscribers also appear on lists to works that they would not ordinarily be permitted to play. Ultimately, a broad analysis of a large number of subscription lists not only provides a greater insight into the social and economic changes that took place in Britain over the course of the eighteenth century, but also reveals the types of music that were favoured by the members of each gender.

We propose a model representing a newspaper producer supplying a product which can be acquired by the readers either every day per one unit at a time, or by subscription. The population of potential buyers is differentiated according to the frequency at which they want to read the newspaper. First we identify the optimal pricing policy, namely, the optimal price for issues sold per unit at the newsstand, as well as the optimal subscription fee. Then we show that it is always more profitable to supply the market with both possibilities, – free sale purchase and subscription –, than to concentrate the sales on either of these alternatives.