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  • Chapter 11 - A Narrativity Approach to Strategy as Practice: Strategy-Making from Texts and Narratives

  • from Part II - Theoretical Resources: Social Theory
  • Edited by Damon Golsorkhi, emlyon Business School, Linda Rouleau, HEC Montréal, David Seidl, Universität Zürich, Eero Vaara, Saïd Business School, University of Oxford
  • Book:
    Cambridge Handbook of Strategy as Practice
    Published online:
    11 March 2025
    Print publication:
    23 January 2025, pp 194-211

  • Summary

    Valérie-Inès de La Ville and Eléonore Mounoud outline a narrative approach to strategy as practice. They draw on the work of Paul Riceour and Michel de Certeau to elucidate the various narrative practices that constitute an inherent part of strategy and strategizing. This involves the production of texts in strategy formulation, but also the consumption of texts in the ‘implementation’ of strategies. They offer a model that focuses on the writing and reading of texts and narratives as ongoing activities in organizations. This view allows one to understand the crucial role of strategy texts and ongoing interpretations in strategizing – and thus challenges the conventional view that focuses on formal strategies without considering the ways in which they are ‘talked into being’.