The main aim of this study was to explore the mediating role of learning engagement on the relationship between social networking site (SNS) addiction and academic achievement among 406 university students. The Social Networking Site Addiction Scale, Utrecht Work Engagement Scale for Students, and Chinese Students Academic Achievement Scale were used to evaluate students’ SNS addiction, learning engagement, and academic achievement. Correlation analysis indicated that SNS addiction, learning engagement, and academic achievement were significantly correlated with each other. The causal steps regression and bootstrap analysis show that learning engagement mediated the relationship between SNS addiction and academic achievement. Implications for research and instructions for how to improve university students’ academic achievement are discussed.