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1 results

  • 20 - Complications in Predicting Intergroup Behavior from Implicit Biases: One Size Does Not Fit All

  • from Section IV - Improving Measurement and Theorizing About Implicit Bias
  • Edited by Jon A. Krosnick, Stanford University, California, Tobias H. Stark, Utrecht University, The Netherlands, Amanda L. Scott, The Strategy Team, Columbus, Ohio
  • Book:
    The Cambridge Handbook of Implicit Bias and Racism
    Published online:
    21 December 2024
    Print publication:
    02 January 2025, pp 541-558

  • Summary

    Scholars have long recognized that successful prediction of behavior on the basis of explicit attitudes depends on the correspondence between the attitude measure and the focal behavior. Fishbein and Ajzen (2010) argued that behaviors vary in terms of their action, target, context, and time, and that the prediction of specific behaviors is greatly enhanced when explicit attitude measures reflect these features of the to-be-predicted behavior. We argue that the same principle applies in the case of predicting behavior from implicit attitudes, and we review relevant evidence relating to each of Fishbein and Ajzen’s parameters. Special attention is paid to the target parameter, given increasing awareness of the intersectional nature of bias. A global race bias may not extend equally to all members of a particular racial identity, and cross-cutting factors such as gender, age, or sexuality may qualify the extent to which global measures of race bias predict discriminatory behavior toward particular individuals.