Despite a consensus that the Late Hallstatt ‘princely’ burials heralded the emergence of the earliest complex societies in the central Balkans, there is room for nuance. In this article, the ‘princely’ burial horizon is examined in light of the opposition between group-oriented and individualizing societies, while accepting that burials are as much an ideological statement as a reflection of social structure. On this theoretical basis, the author presents a study of two groups of ‘princely’ burials in North Macedonia and Bosnia in relation to contemporary and later burials, and with reference to settlement size in the Late Hallstatt and Classical–Hellenistic period. His analysis reveals that the inequality in burial assemblages of the Late Hallstatt ‘princely’ burial horizon decreases in the mortuary record of the fifth–fourth century bc, whereas the settlement size in the Classical–Early Hellenistic suggests emerging differentiation.