Chapter 2 summarizes the findings of a research project conducted by Petcoff in which she explores using emoji as a viable literacy and postsecondary writing teaching tool. Her work chronicles the teaching situation in a Texas community college, whereby an integrated reading and writing project was devised in which students attempted to demonstrate mastery of State-mandated literacy content areas using both traditional writing and the emoji code. The project provides data-driven findings that allow for the exploration of semioliteracy as a teaching approach, as well how the shared meanings of emoji by students constitute an unconscious semiotic domain. The Petcoff study offers opportunities for further research with similar groups of learning, via iconographic tracking and rendered ecologies with a particular focus on advancing literacy within the framework of first-year and postsecondary writing instructional efforts. Parallels between semioliterate qualities used in reading and writing instruction and healthcare, as well as healthcare professional education, are discussed at the conclusion of the chapter.

Chapter 1 offers an in-depth, historically based discussion of the research on emoji and on matters of general concern regarding this unique type of visual character, along with a rationale for the need for a comprehensive treatment of emoji in education. The authors describe the reasons for focusing on higher education, particularly health professional education. They begin by examining the background work on emoji theory and research and offer initial insights into the discourse and semiotic functions of the emoji code. Such functions form the basis for considering the emoji code as a teaching tool that may be used to craft hybrid literacy-focused instruction (textual and visual). The discursive and recursive properties of emoji form the basis of semioliteracy, a theory that one of the authors (Petcoff) contends offers a basis for emoji use in developmental reading and writing and across several higher education academic fields. Specifically, the chapter addresses the potential use of emoji as a literacy instruction tool in both higher education and healthcare professional education.