The goal of this work was to analyze the social representations that women of three different age groups had about aging, rejuvenating, and methods of rejuvenation. The research was performed in São Paulo between 2004 and 2005. The participants of this research were three groups of women of different ages: 19 to 24 years, 25 to 35 years, and over 60 years. The data were collected by the focus group technique. Data was analyzed using the lexical analysis software ALCESTE 4.5. The main results show a social representation of aging centered on losses and gains. The subjects appraised the possibility of using rejuvenating methods only when it was extremely necessary, because of the health risks that most of them involve. The three groups agreed about natural methods of rejuvenating instead of resorting to invasive methods.

This study's interest relies on adolescents' social representations of unprotected sex, more precisely on the relationship between the attitude towards the preservative and the reason attribution for its non use. 1386 secondary school students took part in the study, in the Brazilian cities of Florianópolis, Itajaí and Balneário Camboriú. In order to verify reasons attributed by the students, we focused on the sample that had sexual experiences without using the condom during last year. Data was analyzed with software ALCESTE, which showed three different classes of explanations for the non use of the preservative: the moment of the intercourse (unpredictable and incontrollable), trust in the partner and the option of the contraceptive pill, instead of the preservatives, in avoiding pregnancy. The students' attitudes towards the preservative are less favourable among those who maintain sexual intercourse with known people. The results revealed two representations of AIDS: one of trust in the partner and another of the experience with sex and the preservative – the first one gives sense to the adolescents' experiences with known sexual partners and the second, with less known sexual partners.

The characterization questionnaire is inspired by Q-sort methodologies (i.e. qualitative sorting). It consists in asking participants to give their opinion on a list of items by sorting them into categories depending on their level of characterization of the object. This technique allows us to obtain distributions for each item and each response modality (i.e. characteristic vs. not chosen vs. not characteristic). This contribution intends to analyze these frequencies by means of correspondence factor analysis. The originality of this contribution lies in the fact that this kind of analysis has never been used to process data collected by means of this questionnaire. The procedure will be detailed and exemplified by means of two empirical studies on social representations of the good wine and the good supermarket. The interests of such a contribution will be discussed from both methodological points of view and an applications perspective.

The present article is devoted to the empirical endeavor of studying the effect of the degree of proximity, defined by specific socio-educational insertions, on the organization of social representations of intelligence. A questionnaire was answered by a sample of 752 participants belonging to five different social categories with different degrees of proximity and knowledge about intelligence: mothers, fathers, mother-teachers and non-parent students (psychology and science students). The questionnaire included different topics, namely concerning the concept of intelligence, its development and the effectiveness of teaching procedures. Results show that the principles organizing the contents of representations are linked to the personal involvement in intelligence, on which subjects more or less implied take different positions. Results produced suggest, therefore, that the content of representations is directly linked to the activation of social roles and the salience of the object, reflecting the functional character that the organization of representations has to specific social dynamics.

The aim of this study is to identify the logic behind a range of statistical methods used to reveal the structure of social representations. Subjects (N = 317) were asked to answer the following question: “For each category of European person, please indicate which other European he would most like to have contact with”. The results of the similarity analysis lead us to the conclusion that there is an ethnocentric bias, and reveal the central factor of the representation. The representation obtained by factorial correspondence analysis seems closer to current reality and enables us to understand the divisions that have structured Europe and remained embedded in the subjects. Thus, the choice of analytical method is not merely anecdotal, given that representations obtained from the same data can vary immensely.