The chapter introduces the book, its main claims, and arguments. It is concerned with setting the agenda for how to take labour seriously in Gulf development discourses and the value of centring labour from the margins. The book argues that Oman’s labour market is global and that Omani labour needs to be understood globally and relationally within and beyond the segmentations that divide the labour market. The chapter situates youth and their economic dreams and experiences at the heart of the story of development, discusses how to understand labour within the rentier state, and lays out the framework and empirical analysis to follow.

This chapter examines the promotion of entrepreneurship and business startups in Oman and its rhetorical targeting of youth and women. Although innovation is part of the promotion agenda, entrepreneurship is often focused on encouraging citizens to create their own private sector job. The chapter focuses on the experiences of young people in internalising entrepreneurship promotion discourses and in starting personal businesses. It illustrates two key tensions – first, the tension between rentierism embedded within authoritarian governing structures, on the one hand, and the logic of neoliberal capitalism, on the other; and second, the tensions between rhetoric and realities of youth and female empowerment narratives. Entrepreneurship is expressed and promoted as an empowering activity, and at times is experienced as such, but can also be used to legitimise or reconstitute patriarchal and authoritarian structures to accommodate the market. The space of entrepreneurship promotion is both a key tactic of labour market bandaging, and a distinct illustration of rentier neoliberalism