The goal of this work was to analyze the social representations that women of three different age groups had about aging, rejuvenating, and methods of rejuvenation. The research was performed in São Paulo between 2004 and 2005. The participants of this research were three groups of women of different ages: 19 to 24 years, 25 to 35 years, and over 60 years. The data were collected by the focus group technique. Data was analyzed using the lexical analysis software ALCESTE 4.5. The main results show a social representation of aging centered on losses and gains. The subjects appraised the possibility of using rejuvenating methods only when it was extremely necessary, because of the health risks that most of them involve. The three groups agreed about natural methods of rejuvenating instead of resorting to invasive methods.
