Christopher Smart’s drag orations as Mary Midnight were enabled by burgeoning British social policy legislation combined with widespread cultural aspirations for creating an educated British public through public oratory. Ironically, the state censorship enacted in the 1752 Public Entertainments Act, which sought to limit public performances outside the licensed London theatres, created conditions that enabled Smart’s innovative attempts at entertaining—and therefore creating—a public unified across class and gender differences through a mixture of humor, erudition, dance, and music, among other forms of performances (including trained dog and monkey acts). The case of Smart’s Mary Midnight is key to understanding the achievements and limits of a British urban entertainment industry in the mid eighteenth century that was dedicated to creating a civil public sphere, as well as making money.

This chapter reviews the core issues raised in the book, and suggests points for further research. Silvio Waisbord discusses how media scholarship might best engage publics and how it might best intervene in shaping media and public life. Given the scope and scale of current change in the communication landscape, Waisbord calls on media scholars to revisit the analytical scaffolding and normative arguments that form the basis of the field. He calls on scholars to acknowledge and work to better understand the reality of fragmented media ecologies, heterogeneous forms of public engagement, and fractured public knowledge.