This chapter treats the design considerations for dictionaries as printed books, the transition from print to digital formats in the thirty years around the turn of the twenty-first century, and the considerations for digital and online formats. Section 1: Customer-focused decisions about format, size, and extent of physical dictionaries; the mapping of book and page components of printed dictionaries; the mutual influence of editorial and design choices; and the advent of digital composition and production for printed formats. Section 2: Factors driving the choice of digital versus print formats for changing customer needs; functional challenges of converting printed dictionaries to digital; design considerations for online interfaces, including both technical performance and user experience.

This chapter surveys the numerous publishing formats of postwar story-manga and analyzes the way in which these formats have affected its visual and narrative structure beyond editorial choices or reader expectations. Starting from obsolete manga-centric publishing media like akahon and rental comics by minor publishers, the chapter moves on to introduce how monthly children’s magazines by major publishers changed into weekly and monthly manga magazines, which are still present in the market. I address Republishing practices and formats like pocketbooks and complete editions, each possessing different characteristics for different purposes. How digital comics have changed the way of providing and consuming manga content, giving way to new formats like webtoons is introduced. Finally, franchising, which has been raising manga sales even when the market has to battle diverse forms of rivaling entertainment and declining birth rates, is highlighted.

As Chapter 5 details, the theatrical promise of courtliness, prestige, and technological innovation attracted talented men and women who sought careers as dramatists. The duopoly, however, severely limited their opportunities, as did the ever growing backlog of old plays. After 1682, only one company remained to which they could sell their product, and overburdened payrolls consumed budgets that could otherwise be spent on new play development. Dramatists thus found themselves in the contradictory position of, on the one hand, affecting the gentility necessary for belonging to this exclusive cultural enterprise, and, on the other, chasing after diminishing opportunities like any common hack. And, finally, the theatre’s embrace of luxury and innovation made scarce another limited resource over which dramatists now competed: sumptuous scenic effects to adorn their scripts. By the end of the century, so deeply felt was disaffection with working conditions that few literary-minded writers took up drama as a profession, thereby establishing a pattern that would continue well into the eighteenth century.

This chapter provides a helpful primer to Swift’s relationship with the early eighteenth-century book trade. The first section focuses on the formats, sizes, prices, and lengths of Swift’s works, most of which were first published separately and not in anthologies. The second section examines imprints, in particular those of ‘trade publishers’, and how these imprints could be used as cover for anonymous and risky publications. The third and final section looks at the issue of copyright and how it shaped Swift’s decisions when publishing in London and Dublin. As the chapter shows, Swift showed loyalty to book-trade members who showed loyalty to him, including those in Ireland.

This chapter assembles information about the UK’s supply of news in order to estimate the amount and variety of news available. Though information is sometimes limited or absent, it maps out the number and the nature of TV, radio, print and online news sources to provide an account of the news landscape. It then examines the content and quality of the news sources available, comparing commercial and public service news and misunderstandings about their bias. The importance of internal pluralism is discussed.

This chapter examines how Byron draws attention to the material forms in which his works are mediated, beginning with Beppo, which ends because ‘My pen is at the bottom of a page’. It suggests that, in the artistic process of composition, Byron pondered questions that have concerned later critics and theorists from Walter Greg and F. W. Bateson to René Wellek and Nelson Goodman. By attending to the ways in which Byron marked his manuscript page, the chapter suggests that he thought of the literary work as having a distinctive, layered ontology. It situates his implied understanding of the nature of the literary work in relation to that of recent textual scholars such as John Bryant, Peter Shillingsburg, Jack Stillinger, and Paul Eggert. Byron wrote with a keen attention to the materiality of pens, ink, and paper, but he was also well aware that his poems could become mass-produced printed commodities. He was therefore concerned with how remediation changed the effect of a poem, and even its meaning, as effects specific to manuscript did not translate into print. Beppo provides a case in point, as it imagines itself as script, print, and voice by turns, or sometimes all at once.

This chapter contextualizes narrative drawing, first identifying the types of drawing that are specific to comics. It proposes that the comics medium intervenes in the long history of drawing, by introducing polygraphy as a recurrent feature of comics. Referring to Bakhtin’s concept of polyphony (or multiple voices) in the novel, polygraphy accounts for the techniques of accumulating diverse graphic indices of the labor and ideas of drafters and comics producers and distributors. The chapter shows how polygraphy produces comics, considering the work of William Hogarth, Katsushika Hokusai, Rodolphe Töpffer, Marie Duval, George Herriman, Winsor McCay, and Osamu Tezuka. Through this cast of creators, the chapter also foregrounds important moments in comics history such as the boom in periodical print in the nineteenth century, the influence of acting and performance practices, and, later, movie. This chapter equips readers with the necessary tools to understand the fundamental means of visualizing stories in comics – drawing – and offers a comics history contextualized through relevant developments in popular visual and print culture.

Despite the dependence of the American colonies on London for their supply of books and their literary style in the eighteenth century, literature functioned as a crucial catalyst of revolutionary fervor and national identity in the 1770s. This mobilisation of radical republican sentiment occurred both in the realm of non-fiction prose (most famously through Thomas Paine’s pamphlet Common Sense) and in poetry, from irreverent ‘carrier addresses’ published in local newspapers to high-toned ‘satires of the times’. The career of African American poet Phillis Wheatley offers a poignant example of the way British literary prestige and pro-revolutionary political expression were at cross-purposes during the revolutionary period. Writers like Wheatley unsettle the dominant cultural nationalist paradigm of American literary history, which sees political independence paving the way for American literary and cultural independence by the mid-nineteenth century, and instead point towards alternative conceptions of freedom in the imperial Atlantic world.

The popularity of music in Restoration Shakespeare can be explained in part by the hitherto unacknowledged circulation of Shakespeare’s songs in print and manuscript during the Interregnum. It has often been assumed that the closure of the public theatres between 1642 and 1660 and the suppression of polyphonic church music caused seventeenth-century England to lag behind Europe musically. The Interregnum has therefore been side-lined by music and theatre historians in favour of the Restoration and its stimulating theatrical revival. While the cultural restrictions of the Civil War and Commonwealth inevitably impeded new theatrical works, a survey of the literature produced during the Interregnum confirms a continued interest in drama and dramatic song. The songs from Shakespeare’s original plays reached an all-time peak in their appearance in print during the mid-seventeenth century. The Wits, or, Sport upon sport reveals that during the closure of the theatres, excerpts from pre-war plays were performed privately. The diaries of Evelyn and Pepys indicate that recreational and domestic music-making flourished, and the distinction between professional and amateur musicians developed a fluidity that would persist into the Restoration. The irrepressible enthusiasm for dramatic songs fuelled the phenomenon that would come to be known as Restoration Shakespeare.

This essay explores overlapping and intersecting modes of communicative interchange which characterised Gaelic cultural expression in the long early modern period. For a variety of complex reasons, print failed to supplant script as a communicative mode in Irish until arguably late in the nineteenth century and early in the twentieth century. Accordingly, the present essay seeks to delineate an often elusive but nonetheless intellectually dynamic encounter between print technology and communication in Irish down to the nineteenth century. Given the potent cultural and historical resonance of Gaelic script, it is argued that early modern Gaelic Protestants were acutely attentive to the ideological implications of an alignment of venerable scribal practice with print technology in the presentation of a new and radical religious programme. It is proposed that a vibrant Gaelic scribal culture was informed and energised by a creative confluence of script, print, and orality.

Chapter 1 treats the War of the Morea as a major media event that sheds new light on the relationship between communication and power in seventeenth-century Venice. Challenging the exceptionalist assumption that secrecy was the guiding principle of official policy, wartime culture reveals an active willingness to deploy publicity to boost government reputation and bolster the Republic’s declining ruling class. In considering different information modalities – oral, manuscript, print, ritual – the chapter approaches news as a form of discourse that integrates facts, emotions, and interpretations. As Walter Benjamin noted, news reporting always comes with explanation, a ‘psychological connection’ that is ‘forced on the reader’. Rather than limit the scope of analysis to the mechanics of communication, the chapter critically examines how war news integrated fact and value to justify military action abroad and encourage popular engagement with empire at home.

Molière’s publishing career highlights the ambiguities and eccentricities of the early modern Parisian book trade, while also demonstrating the author’s concern for his plays’ passage from stage to page. While Molière was initially victimised by unscrupulous booksellers, he eventually became an able participant in the publication process, capable of exploiting print’s possibilities to his own advantage. His career can be roughly divided into three phases: his early and ultimately successful battles against pirated editions that led to a stable publishing approach; his mid career rupture with his initial publishers and the resultant search for new partners; and his subsequent collaboration with Jean Ribou, including the alternative publication measures taken as a result of Ribou’s continued legal troubles. While on occasion Molière disavowed an interest in publication rhetorically, his actual practice reveals an author invested in the circumstances of his works’ printing and inventive in his interactions with Parisian publishers, in some instances even outmanoeuvring the professionals of the book trade. Working in an era prior to modern copyright protections, Molière learned to use publication, the royal privilege system, and personal notoriety to ensure ownership and control over his theatrical corpus.

Molière was an experienced actor and dramatist before he became a published author. He warned readers on more than one occasion that much of his art was simply lost in print. If that is self-evidently true, it is also the case that it was not all loss for Molière’s original readers: they could read his dedicatory epistles to society’s potentates whom he was trying to impress; they could read his occasional prefaces, in which he addressed his readers directly and with a lightness of touch that anticipates the dramatic text itself; and they could sometimes see illustrations that crystallised key aspects of his comic imagination. Moreover, readers would have been familiar with newly established conventions in the printing of dramatic literature that would have helped them to reconstitute in their mind’s eye aspects of performance: scene divisions evoking entrances and exits, and stage directions both explicit and (more importantly) implicit. The punctuation of the printed text is an unreliable guide to actual performances, but helps readers to hear the particular performance inscribed into the printed version of the text. Meanwhile, different editions, in the seventeenth century and since, with ever-evolving apparatus, offer readers increasingly varied approaches to the plays.

Chapter 1 explores the process of adjusting to England's new and uncertain religious settlement, and the broader impact that this process had on the way that religious differences were discussed. It does so by seeking answers to two questions. First, why was the legislation of 1689 an inadequate framework for managing religious difference? Secondly, how did contemporaries seek to overcome these perceived inadequacies? Through exploring these questions, it becomes apparent that adaptation to toleration involved the development of rhetorical strategies – particularly in contemporary print – that set up oppositions between Church and Dissent not just in political or religious terms, but also in terms of social status and behaviour. As the process of coming to terms with toleration unfolded, therefore, religious difference came to shape the developing social and cultural norms of the period.

Chapter 4 examines the codification of agricultural knowledge, the process through which practical knowledge was transformed into writing. Rather than asking whether this produced ‘useful’ knowledge to improve farming methods, it asks: for whom was such knowledge useful? It first identifies the construction of ‘agriculture’ as a literary category and an independent body of theory in the seventeenth century, departing from classical and medieval genres. The main section analyses four key modes of codification from 1669 to 1792: systematic, theoretical, experimental and observational. It argues that fundamentally all these modes of codification were shaped by the need to subordinate customary knowledge and labour and establish the supremacy of written knowledge. It further argues that the art of husbandry was codified in accordance with the cultural preferences and managerial interests of landowners, professionals and large farmers. Hence farming books provided a managerial knowledge suitable for the emerging occupational structures of agrarian capitalism.

The Anacreontic Society was one of the most prominent convivial societies of the late eighteenth century – an era in which the associational world flourished. This essay treats the Anacreontic Society as a literary, as well as a musical, society, and focuses on the anacreontic songs that were performed there. The essay focuses on the Anacreontic Society’s relationship to the print marketplace, considering both the way the physical gatherings were publicized in newspapers, and the way songs performed at the meetings were printed. It argues that print was considered an important end in itself, but ultimately led to the collapse of the society, as the society imploded under the scrutiny of the print public sphere. The Anacreontic Society might be seen as an exemplary failed institution, one which exposes the criteria by which a successful institution might be judged.