In ten studies (N = 9187), I systematically investigated the direction and sizeof seven helping effects (the identifiable-victim effect, proportion dominanceeffect, ingroup effect, existence effect, innocence effect, age effect andgender effect). All effects were tested in three decision modes (separateevaluation, joint evaluation and forced choice), and in their weak form (equalefficiency), or strong form (unequal efficiency). Participants read about one,or two, medical help projects and rated the attractiveness of and allocatedresources to the project/projects, or choose which project to implement. Theresults show that the included help-situation attributes vary in their: (1)Evaluability – e.g., rescue proportion is the easiest to evaluate inseparate evaluation. (2) Justifiability – e.g., people prefer to savefewer lives now rather than more lives in the future, but not fewer identifiedlives rather than more statistical lives. (3) Prominence – e.g., peopleexpress a preference to help females, but only when forced to choose.