Contemporary virtue epistemology has been progressing remarkably in the activity of virtue profiling, yet a lot remains to be discussed about the many ways and extents to which some virtues and vices of the intellect impact our lives. This paper is an attempt at sketching a preliminary profile to an epistemic virtue that hasn't received a lot of attention to this date: the virtue of being a good convincer, aka persuasiveness. I submit that there is a particular way of using speech in which persuasiveness is allied with benevolence as a means of conveying a distinctive type of epistemic good, the good of understanding.
