A well-known method of studying iconic words is through the collection of subjective ratings. We collected such ratings regarding familiarity, iconicity, imagery/imageability, concreteness, sensory experience rating (SER), valence and arousal for Mandarin ABB words. This is a type of phrasal compound consisting of a prosaic syllable A and a reduplicated BB part, resulting in a vivid phrasal compound, for example, wù-mángmáng 雾茫茫 ‘completely foggy’. The correlations between the newly collected ABB ratings are contrasted with two other sets of prosaic word ratings, demonstrating that variables that characterize ABB words in an absolute sense may not play a distinctive role when contrasted with other types of words. Next, we provide another angle for looking at ABB words, by investigating to what degree rating data converges with corpus data. By far, the variable that characterizes ABB items consistently throughout these case studies is their high score for imageability, showing that they are indeed rightfully characterized as vivid. Methodologically, we show that it pays off to not take rating data at face value but to contrast it with other comparable datasets of a different phenomenon or data about the same phenomenon compiled in an ontologically different manner.
