At the intersection of increasing social support needs due to population ageing and the promotion of older age as a time of contribution and social connection, volunteering is an important focus with advantages for older people. One service that addresses both these imperatives is home visiting services. Home visiting services connect home visitors with isolated older people. To examine how older people navigate volunteering for a home visiting service, six visitors were interviewed and the interviews were analysed using discourse analysis. A professionalism discourse was used to construct home visiting as a structured social support service that improved the lives of isolated older people. A personal relationship discourse constructed home visiting as an opportunity to forge long-term relationships that benefit both parties. At times these two discourses created tension for home visitors. Examining how the home visiting service is described by the service organisation online explains these tensions. The online materials construct active older volunteers as providing professional services while those they visit are constructed as receiving friendship. These discourses provide different ageing identities for visitors from those they visit, which contributes to the difficulties in navigating home visiting services. Addressing these tensions will enable service co-ordinators to better meet the needs of both visitors and clients in the context of increasing need for such services.

Loneliness and isolation can be a major cause of unhappiness and can contribute towards depression and mental illness in older age. These associations are recognised by academics, policy makers and older people's representative organisations alike in several countries, and many corrective ad hoc and country-specific initiatives have been supported. This study examines the opinions of the users of a local home-visiting befriending service in the United Kingdom. The befrienders are volunteers, and most users were introduced to the service by female relatives or health service professionals. Positive opinions of the service predominated, and users placed a high value on the reliability of their befrienders. The service provided the users with an opportunity to develop a new bond, and many reported friendly reciprocity, which they recognised as an ingredient of ‘real’ friendship. These friendships sometimes developed beyond the agreed rules and remits of the ‘formal’ service, and incorporated various forms of supplementary assistance and social activities. The paper demonstrates the value of befriending services and examines carefully the aspects of their implementation that required exceptional sensitivity.