Researchers need to reach a new academic normal in which virtually every piece of scholar-facing humanities work generates a public-facing writing component. This essay recounts interactions with a colleague who, in a curriculum meeting, described public humanities as “a hobby.” I suggest arguments and strategies to lead skeptical colleagues to re-envision the value and possibilities – and occasional dangers and pitfalls – of the public humanities. Public writing is a practice that academic humanists should regularly engage in and a mode we must be willing to teach in order to win back public trust in higher education and to reinvigorate humanities research at a time of precarity.