Employer family policy tends to be conceived as employers’ response to economic pressures, with the relevance of normative factors given comparatively little weight. This study questions this status quo, examining the normative relevance of public childcare and female leadership to employer childcare. Logistic regression analyses are performed on data from the 2016 National Study of Employers (NSE), a representative study of private sector employers in the United States. The findings show that public childcare is relevant for those forms of employer childcare more plausibly explained as the result of employers’ normative as opposed to economic considerations. The findings further suggest that female leaders are highly relevant for employer childcare, but that this significance differs depending on whether the form of employer childcare is more likely of economic versus normative importance to employers. The study provides an empirical contribution in that it is the first to use representative data of the United States to examine the relevance of state-level public childcare and female leadership. Its theoretical contribution is to show that normative explanations for employer childcare provision are likely underestimated in U.S. employer family policy research.