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Printing had forced the book-trade rapidly to develop channels by which to market the merchandise that could now be produced on a big scale. In the medieval England, book production was almost entirely dependent on materials, techniques and skills brought in from overseas. Typographers and printers had to decide what was relevant to convey their message, and what variant forms could be dispensed with. A set of conventions regarding styles of type was developed early and was based on distinctions made in scribal traditions. In the period up to 1557 (and long after), printers in England and Scotland were almost fully dependent on the printing types that could be obtained from suppliers on the Continent. The printing press was a less sensational invention than that of movable type, and developed over the first decades of printing. Procedure and practice could vary considerably between different countries, towns and individual printing houses.
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