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1 results

  • 1 - What We Mean When We Talk about the Cultural Landscape

  • Miriam J. Johnson, Oxford Brookes University
  • Book:
    The Power of Brand Ownership
    Published online:
    14 January 2025
    Print publication:
    23 January 2025, pp 6-26

  • Summary

    This chapter first considers the evolution of the concept of the ‘cultural landscape’, expanding from its traditional connection with physical geography and heritage to a broader humanities-based discourse. It examines the interactions among landscapes, societies, and their collective memories, illustrating how these connections transcend geographical boundaries and historical epochs. The chapter underscores the shift towards a landscape culturalism that acknowledges the symbiosis between digital and physical landscapes, which influences cultural and individual identities. In presenting the cultural landscape as a dynamic space where organisations, societies, and consumers’ perceptions vary based on temporal and cultural contexts, it proposes a framework for understanding how brands interact within this landscape, influencing consumer behaviour and the construction of cultural identity both in physical and digital spaces, including digital cities and suburbs.