This rejoinder responds to a commentary (Horak et al., 2023) on our article ‘De-Linking from Western Epistemologies: Using Guanxi-Type Relationships to Attract and Retain Hotel Guests in the Middle East' (2022). We thank the authors for engaging with our work and are grateful to the editor for the chance to respond. Firstly, we do not accept the central assertion that we imposed the Chinese concept of guanxi on a Middle Eastern context. Some aspects of guanxi extend beyond China, and we consider it part of our role as researchers to explore universal behavioral aspects that transcend specific cultural settings. While we described guanxi to introduce the variables, we drew a clear distinction between guanxi itself and guanxi-type relationships, and provided on page 859 an explicit statement about what we meant by the term ‘guanxi-type relationships’, i.e. the networks of interpersonal ties found in the Middle East. While this distinction could have been more clearly emphasized in places, we consider that the article as a whole made it abundantly clear.
