This article is based on an ethnographic study carried out during the Nezuk-Potočari Peace March in the framework of Srebrenica genocide commemoration. A more than 100-kilometer procession, attracting each year around 5,000 participants, represents the reverse route of the so-called Death March, the local population’s way of escape from the town of Srebrenica in July 1995. Following theoretical insights from both memory studies and cultural geography, this article’s aim is to analyze mnemonic practices commemorating the Srebrenica genocide in Bosnia and Herzegovina. Moreover, it explores the social processes through which such memory is produced, performed, and maintained. While applying participant observant methodology, I have engaged in conversation with residents and main actors taking part in the Peace March. Finally, the notion of collective memory is approached from the perspective of spatial mobility engagement of people visiting commemorative events and monuments dedicated to the 1990s war in Bosnia and Herzegovina.