On September 18, 1938, Benito Mussolini disembarked in the port city of Trieste to begin a seven-day visit of the Tre Venezie. The tour was in keeping with Mussolini's policy of andare verso il popolo which involved periodic visits to Italy's regions. It was also an opportunity to impose the cult of the Duce on a frontier region which had, since the 1920s, been the site of harsh anti-Slav policies designed to Italianize the Venezia-Giulia region. This article examines the workings of the cult in Trieste where the regime was anxious to demonstrate that it was present in a city that had felt neglected by Rome. Often viewed as a top-down enterprise, this article will explore how the cult of the Duce relied significantly on local dynamics and spaces.