Search

Summary

Chapter 9 investigates the emergence of political consumption as a protest tactic in the later stage of the movement. We examine how this innovative tactic, encompassing boycotting and buycotting, emerged by utilizing the market logic. We also highlight the significance of political consumption as a movement consequence.

Summary

This chapter explores the role of consumers in pushing for sustainable business. It finds that although consumers increasingly care about sustainability, there are significant limitations to how able and willing they are to prioritise sustainably-sourced products through their purchasing decisions. Faced with limitations on individual consumer ability and agency to incentivise sustainable business through purchasing decisions, we have seen the mobilisation of consumers by civil society groups focused on tarnishing company reputations; these have been effective in some instances, but are unable to lead to meaningful change at scale.

Search Results

Refine search

Refine search

Actions for selected content:

2 results

9 - Money Matters

Summary

23 - Leveraging the Consumer-Led Movement to Strengthen Sustainable Business

Summary

Search Results

Refine search

Refine search

Actions for selected content:

Save Search

2 results

9 - Money Matters

Summary

23 - Leveraging the Consumer-Led Movement to Strengthen Sustainable Business

Summary