The publication of English Heritage's guidelines for the analysis and publication of coins from excavations has not met with acceptance by the relevant specialists. This paper takes the opportunity to look back over what we have been doing, consider what the guidelines suggest, and makes recommendations as to where we could be going. In particular it argues that we should be making more of existing database technologies and the internet, and that the analysis of coins should be integrated with other aspects of the archaeological record. The paper is not a new set of guidelines, but is intended to stimulate debate.