In the digital age, “commercial sharenting” refers to parents excessively sharing their children’s images and data on social media for profit. Initially motivated by parental pride, this practice is now driven by child-to-child marketing, where young influencers shape their peers’ consumption habits. While regulations protect child influencers’ privacy, a significant gap remains regarding the rights of child viewers. We argue that commercial sharenting threatens children’s right to health under Article 24(1) of the UNCRC, potentially leading to harmful consumer behaviors and identity confusion. In response, China has adopted a fragmented regulatory approach to platform liability. This article advocates for a comprehensive legal framework incorporating content filtering, moderation, and reviewal to regulate commercial sharenting and safeguard children’s rights and interests in China.
