We have limited knowledge of how the insecure environment characteristic of personalist dictatorships affects the behaviour of provincial leaders. In this article, we argue that such provincial leaders face a trade-off: either they can keep a low profile but remain vulnerable to the capriciousness of the ruler (the acquiescent strategy), or they can gamble and try to build a power base of their own as a defence against the whims of the dictator (the power-accruing strategy). Next, we specify three contextual conditions, each of which makes provincial leaders more likely to choose and succeed with a power-accruing strategy, which in turn allows them to rule their province with an iron fist. Finally, empirically, we illustrate our arguments through a number of example cases and an in-depth study of a contemporary, very powerful provincial leader in a personalist authoritarian regime: Ramzan Kadyrov, leader of the Chechen Republic within Vladimir Putin's Russia.