This article presents the results of some empirical research on extortion in Palermo. The project is based on the administration of a structured questionnaire with traders in various districts within Palermo and villages in the provincial interior, in two phases, the first in 2007 and second in 2012. The objective was to explore traders’ opinions on the various aspects of the phenomenon of extortion: its characteristics, causes, possible solutions, and the responsibilities of every actor in the battle against this illegal enterprise. In the period in which the research was undertaken, there was a wave of strong anti-mafia and anti-racketeering activism, particularly stimulated by the emergence in 2004 of the Comitato Addiopizzo and culminating in the establishment of the first ‘antiracket’ association in Palermo.

‘Addiopizzo’ (Goodbye protection money) is a grassroots anti-mafia movement based in Palermo that stresses the individual consumer's responsibility for maintaining the Sicilian mafia's pizzo system. If you purchase products from a business that pays the pizzo you are indirectly supporting the mafia. By encouraging Palermitans to buy from ‘pizzo-free’ businesses, Addiopizzo uses the purchasing power of the consumer to fight organised crime. The community of ‘pizzo-free’ businesses is small but steadily growing whilst the number of critical consumers pledging to buy their products appears to have peaked. This article aims to investigate the reasons why consumers may be reluctant to support ‘pizzo-free’ businesses by asking those who have already made public their decision to do so. Whilst critical consumers cannot fully explain why the majority of Palermo's citizens continue to tolerate the pizzo system their attitudes towards them do highlight differences that may help to account for wider non-participation in Addiopizzo's campaign.