This article investigates exemplarity from the point of view of the subject, the person who leads an exemplary life. Asking how this differs from the case of someone who intends more simply to lead a morally good life, it argues that the former requires sharp prioritizing among the range of possible human virtues. While both kinds of actor should be understood in relational terms, namely relations to the self, direct interlocutors, and wider society, a subject becomes an exemplar by objectifying and conveying to others the chosen specific form of virtue. Taking the case of Ataman Semenov, a White general in the Russian Civil War, the article then examines the pitfalls of having to take a culturally particular exemplary position. Some of these relate to the problems that occur in general when moral exemplarity is demonstrated, the subject being unable to control misreading of the exemplary act, the hesitations of followers, or the leeway with which they attempt to emulate or imitate the act. Other problems concern the historical positioning of the exemplary subject, particularly in a time of war. By making overt certain specific virtues, and by the same token backgrounding or suppressing others, he or she has to “stand out” amid general confusion and uncertainty and therefore is certain to arouse animosity, as much as loyalty.