A maximum likelihood estimation procedure was developed to fit unweighted and weighted additive models to conjoint data obtained by the categorical rating, the pair comparison or the directional ranking method. The scoring algorithm used to fit the models was found to be both reliable and efficient, and the program MAXADD is capable of handling up to 300 parameters to be estimated. Practical uses of the procedure are reported to demonstrate various advantages of the procedure as a statistical method.

This paper demonstrates the feasibility of using the penalty function method to estimate parameters that are subject to a set of functional constraints in covariance structure analysis. Both types of inequality and equality constraints are studied. The approaches of maximum likelihood and generalized least squares estimation are considered. A modified Scoring algorithm and a modified Gauss-Newton algorithm are implemented to produce the appropriate constrained estimates. The methodology is illustrated by its applications to Heywood cases in confirmatory factor analysis, quasi-Weiner simplex model, and multitrait-multimethod matrix analysis.

A direct method in handling incomplete data in general covariance structural models is investigated. Asymptotic statistical properties of the generalized least squares method are developed. It is shown that this approach has very close relationships with the maximum likelihood approach. Iterative procedures for obtaining the generalized least squares estimates, the maximum likelihood estimates, as well as their standard error estimates are derived. Computer programs for the confirmatory factor analysis model are implemented. A longitudinal type data set is used as an example to illustrate the results.