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1 results

  • 18 - Online Research Methods

  • from Part III - Data Collection
  • Edited by Austin Lee Nichols, Central European University, Vienna, John Edlund, Rochester Institute of Technology, New York
  • Book:
    The Cambridge Handbook of Research Methods and Statistics for the Social and Behavioral Sciences
    Published online:
    25 May 2023
    Print publication:
    08 June 2023, pp 378-399

  • Summary

    This chapter examines four prominent online research methods – online surveys, online experiments, online content analysis, and qualitative approaches – and a number of issues/best practices related to them that have been identified by scholars across a number of disciplines. In addition, several platforms for conducting online research, including online survey and experimental design platforms, online content capture programs, and related quantitative and qualitative data analysis tools, are identified in the chapter. Various advantages (e.g., time saving, cost, etc.) and disadvantages (e.g., sampling issues, validity and privacy issues, ethical issues) of each method are then discussed along with best practices for using them when conducting online research.