Frankfurt School Critical Theory emerged to challenge systems of oppression, but it carries a fatal flaw: it’s stuck in the Enlightenment mindset that birthed colonialism. It talks about freedom – but only from a Eurocentric lens, ignoring the wisdom of the Global South. Enter Neo-Vedanta, a revolutionary reinterpretation of ancient Indian philosophy, propelled by Swami Vivekananda’s call for a spiritual and social awakening. While Critical Theory exposes power structures, Neo-Vedanta goes deeper, arguing that real freedom starts within. It dismantles the ego – the root of domination – and replaces it with seva, selfless service. For Vivekananda, liberation wasn’t about personal enlightenment or Western-style progress; it was about merging the self with humanity’s collective struggle. This isn’t about picking sides – it’s about creating something new: a world where liberation isn’t a Western export but a global conversation. True freedom, Neo-Vedanta reminds us, isn’t just about breaking chains. It’s about dissolving the very idea of control – and finding power in service, not domination. Liberation was never meant to belong to one civilization alone.