This chapter explores the relationship between the transformations in global capitalism that were taking place at the end of the twentieth century and the rise of postmodernism as, in the words of Fredric Jameson, the ‘cultural logic’ of those transformations. It examines the argument that this postmodern culture of transnational corporatism challenged modern distinctions between economics and politics, and even threatened the sovereignty of the nation-state. Taking three prominent accounts of postmodern culture (by Fredric Jameson, Jean Baudrillard and Jean-François Lyotard) as its central focus, the chapter introduces the key theoretical categories of each and, by reading these in relation to influential literary texts from the period, examines how both theoretical and literary writing responded to and shaped the new economic and political climates of those decades.

This chapter analyses the move of historians away from text and towards the interpretation of visuals. Starting with art history’s turn to the social and the cultural, it traces the interest of historians for an ever wider group of images, including popular images. It also highlights the emergence of perspectivalism and transdisciplinarity in the field of visual history. The main bulk of the chapter is taken up with presenting a range of examples showing how the visual turn in historical writing has contributed to deconstructing national identites, class identities and racial/ethnic identities. Ranging widely across different parts of the globe it also discusses the deconstruction of religious and gender identities through visual histories that have in total contributed much towards a much higher self-reflexivity among historians when it comes to the construction of collective identities through historical writing.