Generation Z is the most educated and yet pessimistic about the future. At the same time, populist parties have much support among young voters. Do they find an answer to their discouraging socio-economic situation in populist appeals? In this article, we analyse how pessimistic economic expectations shape the preference for populist parties among the young in Spain. By using conjoint experiments, we explore which specific features of populist parties (‘thin’ or ‘thick’ characteristics) are decisive in attracting young and pessimistic voters. Unlike older generations, for whom immigration is the most relevant factor, Generation Z, especially the pessimistic, focuses more on the thin ideological elements of populism. This finding contradicts previous experimental studies, which argue that thin populist characteristics are irrelevant in explaining the general population’s voting behaviour. Ideology plays a significant mediating role, as young pessimists on the left tend to be attracted by anti-elitism, while those on the centre-right by people-centrism.

American political activism has surged recently among young citizens, particularly among women and people of color. At the same time, record numbers of women and minority candidates have been running for office. Does seeing more diverse candidates in terms of age, gender, and race propel more interest in political engagement among Generation Z, particularly women? Using a survey experiment embedded in a nationally representative survey of Generation Z citizens, we present respondents with Democratic politicians who vary based on these three criteria. Women who identify strongly with their gender express greater political engagement when presented with any candidate who does not fit the stereotypical image of a politician (older, white, male). They are spurred not only by role models who represent them descriptively, but by all politicians belonging to historically marginalized groups. These effects, which are not specific to just Democratic women, provide insights that can inform engagement efforts targeting younger Americans.

Using a national survey of Generation Z conducted in late May 2020, we measure attitudes about the impact of the coronavirus on personal health, financial and job concerns, views about shelter-in-place laws, and 2020 voting intentions. Gen Z women express greater health and economic concerns and support for shelter-in-place measures than their male counterparts, but this gender gap is largely mitigated by party and other covariates. Party also mediates the differences between young male and female voters concerning the influence of the coronavirus on their vote choice in 2020. Notably, women have significantly greater concern about the impact of COVID-19 on their personal financial situation, while Gen Z men express more concern about their personal health amid COVID-19 in more fully specified statistical models. This research contributes to the growing literature that examines not only the sorting effect of party on the gender gap but also how different identities—in this case, generation—can help explain the persistent political divides between men and women.