Causal flow analyses combined with time series analyses are used to examine price relationships among fresh broiler retail markets (Northeast, South, Midwest, and West). Results indicate structural changes have occurred in this industry. Reasons for changes in price relationships include the perishable nature of fresh broilers, along with vertical integration and increases in production and concentration in the industry. The four markets are integrated, but the level of integration has decreased over time. With the markets becoming more exogenous, there may be a decrease in society’s welfare. The South market is the most important market for price discovery.