This article investigates how the Ethiopian war was represented by Epoca – the most prolific Italian weekly news magazine for illustrated reportage in postwar Italy – during the last phase of Italian colonialism (1950–60). The analysis focuses specifically on two photographic commemorations published on the twentieth (1955) and twenty-fifth anniversary (1960). The aim of this contribution is to examine these iconotexts in order to display how the interplay between images and words transmitted a selective and codified memory whose path mainly moved from nostalgia to pride while remaining characterised by a complete rejection of the feeling of shame. This representation was not even questioned by the references to those elements that will be considered, in the long-term, as evidence of the brutality of this colonial enterprise: those signals appear not to have been removed, but rather silenced and not truly comprehended, preventing the sense of shame from taking root in Epoca until 1995.
