Turkey has adopted a new course in foreign policy toward Eurasia. This article employs the notion of geographic imagination to analyze how Turkish policy-makers have developed a new political rhetoric and foreign policy towards the Eurasian region, specifically Central Asia, the Caucasus and Russia. Turkish policy-makers aim to further Turkey's interests ranging from security, over regional trade, to energy issues in this geography, in addition to creating an environment of cooperation and eliminating regional power constellations. We conclude that Turkey's renewed activism has opened new horizons for its relations in this region and that this new foreign policy orientation is linked to reform and change in Turkey's domestic landscape.