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We investigate how information about the preferences of others affects the persistence of ‘bad’ social norms. One view is that bad norms thrive even when people are informed of the preferences of others, since the bad norm is an equilibrium of a coordination game. The other view is based on pluralistic ignorance, in which uncertainty about others’ preferences is crucial. In an experiment, we find clear support for the pluralistic ignorance perspective . In addition, the strength of social interactions is important for a bad norm to persist. These findings help in understanding the causes of such bad norms, and in designing interventions to change them.
When every individual’s effort imposes negative externalities, self-interested behavior leads to socially excessive effort. To curb these excesses when effort cannot be monitored, competing output-sharing partnerships can form. With the right-sized groups, aggregate effort falls to the socially optimal level. We investigate this theory experimentally and find that while it makes correct qualitative predictions, there are systematic quantitative deviations, always in the direction of the socially optimal investment. Using data on subjects’ conjectures of each other’s behavior we investigate altruism, conformity and extremeness aversion as possible explanations. We show that deviations are consistent with both altruism and conformity (but not extremeness aversion).
Extensive experimental research on public good games documents that many subjects are “conditional cooperators” in that they positively correlate their contribution with (their belief about) contributions of other subjects in their peer group. The goal of our study is to shed light on what preference and decision-making patterns drive this observed regularity. We consider reciprocity, conformity, inequality aversion and residual factors, such as confusion and anchoring, as potential explanations. Effects of these drivers are separated by varying how others’ contributions are determined and the informational content of the conditioning variable across treatments. Assuming additive separability of the effects of the four drivers, we find that, of the average conditionally cooperative behavior, at least 40 percent is driven by residual factors. For the remainder, most is accounted for by inequality aversion, some by conformity and very little by reciprocity. These findings carry an important message for how to interpret conditional cooperation observed in the lab. We also discuss what these findings mean for understanding conditional cooperation in fundraising applications in the field.
In this paper we explore the micro-level determinants of conformity. Members of the social networking service Facebook express positive support to content on the website by clicking a Like button. We set up a natural field experiment to test whether users are more prone to support content if someone else has done so before. To find out to what extent conformity depends on group size and social ties we use three different treatment conditions: (1) one stranger has Liked the content, (2) three strangers have Liked the content, and (3) a friend has Liked the content. The results show that one Like from a single stranger had no impact. However, increasing the size of the influencing group doubled the probability that subjects expressed positive support. Friendship ties were also decisive. People were, on average, four times more likely to press the Like button if a friend, rather than a stranger, had done so before them. The existence of threshold effects in our experiment clearly shows that both group size and social proximity matters when opinions are shaped.
We investigated the importance of the social context for people's voluntary contributions to a national park in Costa Rica, using a natural field experiment. Some subjects make actual contributions while others state their hypothetical contribution. Both the degree of anonymity and information provided about the contributions of others influence subject contributions in the hypothesized direction. We found a substantial hypothetical bias with regard to the amount contributed. However, the influence of the social contexts is about the same when the subjects make actual monetary contributions as when they state their hypothetical contributions. Our results have important implications for validity testing of stated preference methods: a comparison between hypothetical and actual behavior should be done for a given social context.
The introduction sets out the main themes of the book: that the role of gesture in religious worship was highlighted by the Reformation, and that it was especially significant in the English Reformation. It develops these themes by showing that gesture was central to some of the key concepts of the English Reformation: indifference, uniformity and conformity. First, were certain gestures essential to worship, or were they merely matters of indifference? Secondly, was variation in gesture permissible in public worship, or should all people use the same gestures in order to create a uniform Protestant body? Finally, was gesture a matter of free choice, or did the church have the right to impose gestural conformity on its members? It argues that these questions of church order opened up a larger epistemological question about what gestures meant, or whether, in the end, they meant anything at all.
We use a revealed preference approach to disentangle conformity, an intrinsic taste to follow others, from information-driven herding. We provide observations from a series of sequential decision-making experiments in which subjects choose the type of information they observe before making their decision. Namely, subjects choose between observing a private (statistically informative) signal or the history of play of predecessors who have not chosen a private signal (i.e., a statistically uninformative word-of-mouth signal). In our setup, subjects choose the statistically uninformative social signal of the time and, of those, follow their observed predecessors’ actions. When allowing for payoff externalities by paying subjects according to the collective action chosen by majority rule, the results are amplifed and the social signal is chosen in of all cases, and of those who pick the social signal follow the majority choice. The results from the majority treatment demonstrate that conformist behavior is not driven by inequality aversion, nor by strategic voting behavior in which voters balance others who are uninformed. Raising the stakes five-fold does not eliminate conformist behavior; in both treatments, the social signal is chosen nearly of the time. Individual level analysis yields the identification of rules of thumb subjects use in making their decisions.
The false consensus effect is the observation that people tend to overestimate the number of people who share their views. In modern environments we also see growing evidence of greater polarization. For example, according to the Pew Research Center over the past five decades, congressional US Democrat and Republican ideologies have increasingly diverged, with an ever shrinking middle ground. This is appears to also be reflected among US citizens, with a "disappearing center" hastened by growing “anarchist” and “anti-establishment” ideologies. Many have speculated that this polarization is a global phenomenon. The question we pose here is how beliefs and network structure might interact to facilitate both false consensus effects and rising polarization.
In Chapter 4, we conduct an in-depth exploration of norms at both the individual and group levels. We discuss how they develop, how they are classified, and the factors that encourage their acceptance by group members. We also discuss the collusive behavior and deviancy that can occur in groups and their connection to group norms.
In the 1980s and 90s in psychology, many cross-cultural comparisons were made concerning individualism and collectivism with questionnaires and experiments. The largest number of them compared “collectivistic” Japanese with “individualistic” Americans. This chapter reviewed 48 such empirical comparisons and found that Japanese were no different from Americans in the degree of collectivism. Both questionnaire studies and experimental studies showed essentially the same pattern of results. Many researchers who believed in “Japanese collectivism” suspected flaws in those empirical studies. However, none of the suspected flaws was consistent with empirical evidence. For example, although it was suspected that “Japanese collectivism” was not supported because college students provided data as participants, the studies with non-student adults did not support this common view either. It is thus unquestionable that as a whole the empirical studies disproved the reality of “Japanese collectivism.”
How can obedience and carrying out orders lead to horrific acts such as the Holocaust or the genocides in Rwanda, Cambodia, or Bosnia? For the most part, it is a mystery why obeying instructions from an authority can convince people to kill other human beings, sometimes without hesitation and with incredible cruelty. Combining social and cognitive neuroscience with real-life accounts from genocide perpetrators, this book sheds light on the process through which obedience influences cognition and behavior. Emilie Caspar, a leading expert in the field, translates this neuroscientific approach into a clear, uncomplicated explanation, even for those with no background in psychology or neuroscience. By better understanding humanity's propensity for direct orders to short-circuit our own independent decision-making, we can edge closer to effective prevention processes.
Bayle invites us to reflect on the psychological effects of conformity on the dissenter himself, forced to violate his conscience, as well as the counter-intuitive implications of this infringement. Bayle suggests that infringements on conscience are experienced as deep violations by the dissenter, arguably just as unsettling as more violent forms of discipline and coercion. The experience of conforming to the state religion does not merely corrode mutual understanding among citizens but asks individuals to endure the taxing experience of suppressing and violating their consciences. Hypocritical conformity is not merely a trivial demand with little consequence for their integrity, as advocates of religious persecution insist, but a deeply felt violation that reverberates even long after the act of conformity is finished. Even more discerningly, Bayle recognizes that hypocritical conformity exacerbates conscientious fervor. Hypocritical conformity does not merely fail to inspire genuine conversion; it also radicalizes dissenters and urges them to be even more committed to their conscience. In an attempt to transform dissenters through hypocritical conformity, the state risks emboldening dissenters even further and inciting backlash against the state.
Some degree of hypocritical conformity is necessary, Spinoza argues, for a political society to function. Individuals cannot be free to do whatever they like, even if their conscience conflicts with the law. Yet Spinoza also recognizes that hypocritical conformity has its own pernicious repercussions, specifically the corrosion of civic trust. Spinoza’s conscientious speech warns that conformity corrodes the social trust that undergirds politics since individuals are not able to confidently assess the sincerity of their citizens. Spinoza aims to reconcile this tension by distinguishing speech from action. Dissenters must conform to the law, even if it conflicts with their conscience, but they should be able to express their conscience freely in speech.
This book argues that liberty of conscience remains a crucial freedom worth protecting, because safeguarding it prevents political, social, and psychological threats to freedom. Influential early modern theorists of toleration, John Milton, Thomas Hobbes, Baruch Spinoza, and Pierre Bayle, I show, defend liberty of conscience by stressing the unanticipated repercussions of conformity. By recovering the intellectual origins of liberty of conscience in early modern politics and situating influential theorists of toleration in overlooked historical debates on religious dissimulation and hypocritical conformity, I demonstrate that infringements on conscience risk impeding political engagement, eroding civic trust, and inciting religious fanaticism. While this is a book about freedom, it is also a book about threats to freedom, specifically conformity, hypocrisy, and persecution. It considers the social, psychological, and political harms done by political refusals to tolerate religious differences and allow individuals to practice their religion freely in accordance with the dictates of conscience. By returning to a historical context in which liberty of conscience was not granted to religious dissenters –but rather actively denied – this book foregrounds Bayle’s argument that coercing conscience exacerbates religious fervor and inflicts significant psychological harm on dissenters, thereby undermining the goal of cultivating social cohesion in politics. In controversies on the politics of conscience, I suggest that we acknowledge that refusals to tolerate claims of conscience – while perhaps well-grounded in democratic laws and norms – might exacerbate conscientious fervor and empower resentment against the state. This Baylean intuition does not necessarily tell us where to draw the limits of toleration – what should be tolerated and what goes beyond the pale – but it does tell us something about how to approach invocations of conscience and what to expect when we deem something intolerable.
The chapter examines the puritan claim that ‘moderate puritan’ was an oxymoron; that even self-professedly moderate or conforming puritans were in fact the carriers of an ideology subversive of all order in church and state. Indeed, the Laudians claimed that those puritans who at least pretended to conform were in fact more dangerous than out-and-out non-conformists, since the latter identified themselves and could thus be the more easily disciplined or removed. The others represented a fifth column, far harder to detect or discipline, and thus able to undermine the church from within. Within the episcopal hierarchy, the correlative of the moderate puritan was the so-called popular prelate, someone who cared far too much about his reputation amongst the godly and thought that the unity of the church could best be preserved by accommodating various sorts of puritans rather than by subjecting them to firm episcopal government. Such men represented a threat to the church almost as great as the puritans themselves. Here the figures of bishops like Williams of Lincoln or Hall of Exeter, and then Norwich, could be discerned between the lines of various Laudian diatribes.
This chapter looks at fellow-travelling Calvinist conformists, that is to say persons who had always espoused a Calvinist or reformed view of predestination, who, on certain issues and in certain modes, could sound like any moderate puritan, but who, on the issue of conformity, took a firmly anti-puritan line, and consequently on certain other issues could sound just like card-carrying Laudians. It does so through the analysis and comparison of the careers of two such men, Robert Sanderson and Humphrey Sydenham, whose views on the theology of grace, conformity and puritanism, and indeed on some of the signature values of Laudianism, are analysed and compared.
This chapter addresses the paradox, present both in the scholarly literature and in contemporary discourse, where Laudianism was often seen as both a revolutionary and a largely conservative or even reactionary movement; bent on root-and-branch reform and on the preservation of the moderate ‘Anglican’ status quo. This chapter shows that the Laudians presented themselves both as agents of change, pushing for the radical reformation of a church corrupted by decades of puritan corruption, and as conservatives, returning that church to its essential and original condition. What enabled both cases to be made was the extent of puritan influence over, and penetration of, the social and ideological fabric of the church. It was this that necessitated the reformation, which was designed to return the church to the condition it was in before the puritans ‘ruined’ it. That ideal state was variously located in either the Elizabethan or the early Edwardian reformations, and when such precedents were found insufficient to validate certain parts of the Laudian agenda, in the church of the apostles and the fathers. The result was once again a minimum and a maximum case for Laudian reformation, credit for which was variously attributed to Charles I, Archbishop Laud or the bishops more generally construed.
Some epistemic agents will not change their position on a claim. These are dogmatists, common creatures in our epistemic communities. This paper discusses the population-level epistemic effects of increasing numbers of dogmatists. All agents in the model are assigned a degree of belief (using a Likert-type scale) and adopt the beliefs of others in interactions. Subsets of agents are dogmatists. Analysis of model results suggests that even a modest increase in a group's dogmatists can have substantial effects on belief spread. I conclude by arguing that the model (a) helps identify two kinds of dogmatists and (b) suggests another way epistemic bubbles can form.
Societies are transformed by total wars, which mobilize entire populations, penetrate society as a whole, and involve both civilian and military populations as direct targets of aggression, as well as resources for inflicting harm and destroying the enemy. Total wars bring about enormous (forced) movement of populations, as well as changes in gender roles and social class relations. Because most men are directly involved on the front lines of the war effort, new opportunities are created for women to become active in areas from which they were previously excluded. Also, because of the enormous sacrifices made by the general population and the real possibility of national defeat at the hands of the enemy, the rich also become more ready to make some sacrifices. During total wars, the rich–poor divide becomes smaller, as the rich make larger contributions toward the war effort. However, as discussed in this chapter, evidence suggests that this increase in political plasticity is only temporary. The rich–poor divide has increased enormously since World War II.
Building on recent developments in optimal distinctiveness (OD) research, we identify two dimensions of corporate social responsibility (CSR) practices – CSR scope conformity and CSR emphasis differentiation – and examine the antecedents of both. We theorize that private ownership and enhanced media coverage may increase scope conformity and emphasis differentiation, while such effects may be contingent on industrial context. In socially contested industries, the impact of private ownership on scope conformity will be mitigated, and the impact of media coverage on scope conformity will be amplified. Meanwhile, in highly competitive industries, the impact of private ownership and media coverage on emphasis differentiation will be mitigated. We test our predictions using a database of 942 Chinese publicly listed firms between 2008 and 2016. Our findings imply that the choice of optimal CSR strategy has to be made in accordance with the embedding context. The multidimensionality view of OD enables firms to better orchestrate firms’ strategic positioning along different dimensions of complex practices, which leads to better customization of societal expectations and the industrial competitive landscape.