Nonelites made their own music and were also consumers of music performed by professionals in various settings. These included not only the private parties of the lower classes but public banquets at festivals and recreation in drink shops and the like, as well as the banquets held by voluntary associations to which nonelites belonged. The recreations of the lower classes took on larger public and political significance at festivals and their associated public banquets. Wealthy people and rulers used public entertainments to curry favor with the public and promote a public image of themselves. Rulers did the same. These public entertainments included banquets in theaters and amphitheaters where food and wine were served, sometimes in a fashion that amounted to a kind of mass dinner theater. This custom began with snacks and wine being provided to theatergoers in fifth-century Athens and seems to have mushroomed into something grander by the late Hellenistic era. The style was adopted by certain emperors, and one imperial format was a public banquet held in an arena where musical entertainments were provided and the gladiatorial matches and beast fights and hunts were also accompanied by music.