Three lexical decision experiments were carried out, where the masked priming paradigm is used to study the role of the frequency attenuation effect (more priming in low-frequency target words than in high-frequency target words) in repetition and associative priming, manipulating Prime Duration (PD) and Stimulus Onset Asynchrony (SOA). A new concept was introduced, Minimum Time Threshold (MTT), this is, the minimum time interval of exposure to the masked word in order to become aware of it. Results support the notion that MTT is a key to the appearance of the frequency attenuation effect when enough word processing time is allowed. Results do not support the unified explanation of masked priming and long-term priming as proposed by Bodner and Masson (2001). Moreover, information feedback from the semantic level was not the reason for the frequency attenuation effect in repetition priming.

Thirty scalp sites were used to investigate the specific topography of the event-related potentials (ERPs) related to face associative priming when masked eyes of familiar faces were completed with either the proper features or incongruent ones. The enhanced negativity of N210 and N350, due to structural incongruity of faces, have a “category specific” inferotemporal localization on the scalp. Additional analyses support the existence of multiple ERP features within the temporal interval typically associated with N400 (N350 and N380), involving occipitotemporal and centroparietal areas. Seven reliable dipole locations have been evidenced using the brain electrical source analysis algorithm. Some of these localizations (fusiform, parahippocampal) are already known to be involved in face recognition, the other ones being related to general cognitive processes related to the task's demand. Because of their specific topography, the observed effects suggest that the face structural congruency process might involve early specialized neocortical areas in parallel with cortical memory circuits in the integration of perceptual and cognitive face processing.