This article examines the dynamic evolution of China's ideology work through the prism of journalism education. Official sensitivity about both student activism and the media makes journalism education a critical sector for observing how the Party attempts to instil ideology. The article interrogates the process of negotiation of official ideology among authorities, educators and students at elite journalism schools. It demonstrates that alongside state-sanctioned media commercialization and globalization, official influence still looms large in journalism training. Ideological teachings continue to occupy a core place in the curricula, and the authorities deploy a mix of structural oversight, ad hoc surveillance and coercion to keep the educators in check. The effects of the official ideology work, however, are ambivalent, as educators and students engage in the active reinterpretation of the Party's media principles. While these practices do not directly undermine the Party's legitimacy, they demonstrate that official ideology has merely constructed what Yurchak terms a “hegemony of form,” highlighting a degree of vulnerability in China's mode of adaptive authoritarianism.