Previous studies have found that media coverage of a firm's corporate social irresponsibility (CSiR) often delays or blocks the completion of a cross-border acquisition when the acquiror is a multinational enterprise (MNE) from an emerging market. Drawing from the attention-based view, we argue that the effects of Chinese MNEs’ CSiR on deal completion vary depending on several contextual factors, as these factors garner more attention by making the deals more salient to stakeholders. Using a sample of cross-border acquisitions by Chinese MNEs from 2013 to 2020, we find that CSiR media coverage per se does not decrease the likelihood of a deal's completion. However, consistent with attention-based arguments, we find that CSiR media coverage negatively affects the deal's completion when the acquirors are state-owned enterprises and when the target country has high institutional quality. Our findings enhance our understanding of the effects of CSiR on cross-border acquisitions by highlighting the moderating roles of contextual factors related to stakeholder attention. Thus, it is important for MNEs to recognize the boundary conditions that may influence the potential sanctions from local stakeholders. Based on these findings, this study contributes to the literature on CSiR, cross-border acquisitions, and stakeholder attention.