The eatwell plate provides consumers and organisations in the UK with consistent visual messaging on the requirements for a healthy balanced diet. To assist in translating and applying this advice, a new resource, the eatwell week, was designed to present a practical example of a 7-day menu which meets UK Dietary References Values (DRVs) and dietary targets, with a daily energy intake of around 8368 kJ (2000 kcal/d). Market research data on meals and snacks commonly consumed by UK adults (Taylor Nelson Sofres, UK) guided the development of the illustrative 7-day menu. Analysis used the nutrient databank from year 1 of the UK National Diet and Nutrition Survey rolling programme. Portion sizes were based on typical packet and portion sizes in the UK.

Each day comprised three main meals plus 2 snacks, which were presented as interchangeable within the week and weekend days to achieve adult food and nutrient recommendations. Main meals were based on potatoes, rice or pasta with fish (2 meals; one oily), red meat (2 meals) poultry or vegetarian accompaniments. The 5-a-day target for fruit and vegetables was achieved daily (Table 1). Mean salt content did not exceed recommended maximum levels (<6 g/day). All key macro and micro-nutrient values met DRVs. Mean energy provision was 8577 kJ (2050 kcal). Daily energy intake ranged from 7669–9125 kJ/d (1833– 2181 kcal/d) (Table 1). The eatwell week achieved all micronutrient RNIs with the exception of selenium.

Table 1. Daily Energy and macronutrient content of the eatwell week

Foods that are widely consumed by British adults can be incorporated within a sample 7-day healthy balanced menu comprising meals and snacks. The eatwell week shows promise as a resource to support the implementation of the principles of the eatwell plate. Future research should investigate the effect of using the eatwell week on adults’ dietary habits and health-related outcomes.