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A review of UK consumers’ purchasing patterns, perceptions and decision making factors for poultry meat

Published online by Cambridge University Press:  29 August 2014

K. WALLEY*
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
P. PARROTT
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
P. CUSTANCE
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
P. MELEDO-ABRAHAM
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
A. BOURDIN
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
*
Corresponding author: [email protected]
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Abstract

In recent years changing public perceptions and attitudes, as well as a dynamic economic climate, have combined to potentially modify UK consumer behaviour relating to poultry meat. This paper reviews information relating to purchasing patterns, perceptions and decision making factors for in-home poultry meat consumption in the UK. The findings will be of interest to marketing practitioners as well as policy makers, academics and others with an interest in the poultry sector.

Type
Review Article
Copyright
Copyright © World's Poultry Science Association 2014 

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