Hostname: page-component-586b7cd67f-dsjbd Total loading time: 0 Render date: 2024-11-25T16:00:53.071Z Has data issue: false hasContentIssue false
  • English
  • Français

A review of French consumers purchasing patterns, perceptions and decision factors for poultry meat

Published online by Cambridge University Press:  10 March 2015

K. WALLEY ,
P. PARROTT ,
P. CUSTANCE ,
P. MELEDO-ABRAHAM  and
A. BOURDIN
K. WALLEY*
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
P. PARROTT
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
P. CUSTANCE
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
P. MELEDO-ABRAHAM
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
A. BOURDIN
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
*
Corresponding author: [email protected]
Get access

Abstract

In recent years, changing public perceptions and attitudes, as well as a hostile economic climate, have combined to potentially modify French consumer behaviour relating to poultry meat. This paper makes use of a longitudinal dataset that has been constructed through regular surveying of consumers and review information relating to purchasing patterns, perceptions and decision factors in France. These findings will be of interest to marketing practitioners as well as policy makers, academics and others with an interest in the poultry sector.

Keywords

poultry meat marketingpurchasing patternsconsumer behaviourFrench market
Type
Reviews
Information
World's Poultry Science Journal , Volume 71 , Issue 1 , March 2015 , pp. 5 - 14
Copyright
Copyright © World's Poultry Science Association 2015 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

AVEC (2011) Association of Poultry Processors and Poultry Trade in the EU Annual Report 2011. Available from: http://www.avec-poultry.eu/annual-reports-overview/annual-report-2011. Accessed: 12th June 2013.Google Scholar
CHARLES, O.W. (1975) The economic feasibility of processed animal waste. World's Poultry Science Journal 31 (4): 271-275.Google Scholar
CLONAN, A., HOLDSWORTH, M., SWIFT, J. and WILSON, P. (2010) UK Consumers Priorities for Sustainable Food Purchases. 84th Annual Conference of the Agricultural Economics Society, Edinburgh.Google Scholar
CSA (2005) Étude des comportements de consommation et d'achat des viandes et volailles chez les consommateurs français. Conférence de presse, 14 Avril.Google Scholar
EUROPEAN UNION (1991) Marketing standards for poultry meat. Commission Regulation (EEC) No 1538/91. 5 June. Available from: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CONSLEG:1991R1538:20060323:EN:PDF. Accessed: 12th June 2013.Google Scholar
EUROPEAN UNION (2006) Protection of geographical indications and designations of origin for agricultural products and foodstuffs. Council Regulation (EC) No 510/2006. 20 March. Available from: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32006R0510:en:NOT. Accessed: 12th June 2013.Google Scholar
EUROPEAN UNION (2007a) Organic production and labeling of organic products and repealing regulation. Commission Regulation (EC) No. 834/2007. Official Journal of the European Union, June 28. Available from: http://agriculture.gouv.fr/IMG/pdf/rceebio_8342007fr.pdf. Accessed: 12th June 2013.Google Scholar
EUROPEAN UNION (2007b) Minimum rules for the protection of chickens kept for meat production. Council Directive 2007/43/EC. June 28. Available from: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32007L0043:en:NOT. Accessed: 12th June 2013.Google Scholar
FOXCROFT, P.D. and WOODGATE, S.L. (2004) Full utilisation of the poultry carcase. Temperton Fellowship, report no. 12, Shropshire: Harper Adams University College.Google Scholar
FRANCE AGRIMER (2009) Filìeres avicoles / cunicoles. Les caiers de FranceAgriMer 2009 / Données statistiques / ELEVAGE. Available from: http://www.franceagrimer.fr/content/download/3133/17033/file/avicole_cunicole_20103.pdf. Accessed: 12th June 2013.Google Scholar
HALL, C. and SANDILANDS, V. (2007) Public attitudes to the welfare of broiler chickens. Animal Welfare 16: 499-512.CrossRefGoogle Scholar
HINGLEY, M.K. (2008) Consumer attitudes to poultry. Shropshire: Harper Adams University College.Google Scholar
ITAVI-GEM (2005) Étude qualitative sur la perception des produits de volaille. Paris, France.Google Scholar
JEZ, C., BEAUMONT, C., MAGDELAINE, P. and PAILLARD, S. (2009) La filière avicole française à l'horizon 2025. Rapport du groupe de travail Prospective Avicole, Octobre.Google Scholar
JONES, W. and PARROTT, P. (1997) Consumer perceptions of the poultry industry. Temperton Fellowship, report no. 6, Harper Adams Agricultural College.Google Scholar
KENNEDY, O.B., STEWART-KNOX, B.J., MITCHELL, P.C. and THURNHAM, D.I. (2004) Consumer perceptions of poultry meat: a qualitative analysis. Nutrition & Food Science 34 (3): 122-129.Google Scholar
MAGDELAINE, P., SPIESS, M.P. and VALCESCHINI, E. (2008) Poultry meat consumption trends in Europe. World's Poultry Science Journal 64 (1): 53-64.Google Scholar
NATIONAL INSTITUTE FOR ORIGIN AND QUALITY (2013) Specifications for Red Label products. Available from: http://www.inao.gouv.fr/public/home.php?pageFromIndex=produits/index.php~mnu=145. Accessed: 12th June 2013.Google Scholar
SISMANOGLOU, A. and TZIMITRA-KALOGIANNI, I. (2011) Consumer perception of poultry meat in Greece. World's Poultry Science Journal 67 (2): 269-276.Google Scholar
VUKASOVIC, T. (2009) Consumer perceptions of poultry meat and the importance of country of origin in a purchase making process. World's Poultry Science Journal 65 (1): 65-74.Google Scholar
VUKASOVIC, T. (2010) Buying decision-making process for poultry meat. British Food Journal 112 (2): 125-139.Google Scholar
VUKASOVIC, T. (2012) Correlations between the country of origin (COO), marketing mix elements and the brand value. World's Poultry Science Journal 68 (4): 627-636.CrossRefGoogle Scholar
VUKASOVIC, T. (2014) European meat market trends and consumer preference for poultry meat in buying decision making process. World's Poultry Science Journal 70 (2): 289-302.Google Scholar
WOODGATE, S.L. (2006) Full utilisation of the poultry carcase - a review of current legislation. Shropshire: Harper Adams University College.Google Scholar
YEUNG, R.M.W. and MORRIS, J. (2001) Consumer perception of food risk in chicken meat, Nutrition & Food Science 31 (6): 270-278.Google Scholar
ZOLFAGHARIAN, M.A. and SUN, Q. (2010) ‘Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans’. Journal of Consumer Marketing 27 (4): 345-357.Google Scholar