Hostname: page-component-cd9895bd7-mkpzs Total loading time: 0 Render date: 2024-12-23T18:31:14.414Z Has data issue: false hasContentIssue false
  • English
  • Français

Going local: exploring millennials preferences for locally sourced and produced fresh poultry in a developing economy

Published online by Cambridge University Press:  17 October 2017

T. VUKASOVIĆ  and
J.L. STANTON
T. VUKASOVIĆ*
Affiliation:
International School for Social and Business Studies, Mariborska cesta 7, SI -3000 Celje, Slovenia and DOBA Faculty of Applied Business and Social Studies, Prešernova 1, SI-2000 Maribor, Slovenia
J.L. STANTON
Affiliation:
Department of Food Marketing, St. Joseph's University, Philadelphia, PA, USA
*
Corresponding author: [email protected]
Get access

Abstract

The food processing industry is faced with complex challenges that are, among other things, associated with changes in the global environment. The goal of this paper is to gain knowledge about millennials (those born at the end of the 20th century) perceptions of locally sourced and produced fresh poultry in a developing economy, and to understand the influenced factors in the locally food market development. The research showed that this sector expresses a positive attitude towards locally sourced and produced fresh poultry. Additionally, there is a significant tendency towards purchasing fresh poultry of domestic origin because of its quality and safety. These results are particularly useful for product marketing and future product development in the locally sourced and produced poultry sector, as they provide an indication as how it can better reach and satisfy millennials. Our study shows significant opportunities, challenges and potentials in the development of the locally sourced and produced food market.

Keywords

attitudesconsumptionmillennialslocal fresh poultry
Type
Reviews
Information
World's Poultry Science Journal , Volume 73 , Issue 4 , December 2017 , pp. 757 - 766
Copyright
Copyright © World's Poultry Science Association 2017 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

ARAL, Y., AYDIN, E., DEMIR, P., AKIN, A.C., CEVGER, Y., KAYA KUYULULU, C.Y. and ARIKAN, M.S. (2013) Consumer preferences and consumption situation of chicken meat in Ankara province, Turkey. Turkish Journal of Veterinary and Animal Sciences 37: 582-587.Google Scholar
BECKER, C.H. (2012) Student Values and Research: Are Millennials Really Changing the Future of Reference and Research? Journal of Library Administration 52 (6/7): 474-497.Google Scholar
BOWEN, J., BAIRD, D., SYRETTE, J., NOAKES, M. and BAGHURST, K. (2012) Consumption of beef/veal/lamb in Australian children: Intake, nutrient contribution and comparison with other meat, poultry and fish categories. Nutrition & Dietetics 69 (2): 1-16.Google Scholar
BROWN, C. (2003) Consumers' preferences for locally produced food: A study in southeast Missouri. American Journal of Alternative Agriculture 18 (4) 213-224.Google Scholar
EUROPEAN COMMISSION (2014) Prospects for agricultural markets and income in the EU 2014-2024. European Commission.Google Scholar
CALVO-PORRAL, C., STANTON, J.L. and LÉVY-MANGIN, J-P. (2016) Is the Economic Crisis Changing Marketing Strategies? Evidence from the Food Industry Journal of Global Marketing 29 (1): 29-39.Google Scholar
DIBB, S. and SIMKIN, L. (1993) The Strength of Branding and Positioning in services.’’ International Journal of Service Industry Management 4 (1) 25-35.Google Scholar
FEDUSIV, A. and CAIFENG, B. (2016) Millennials and Healthy Food Consumption: Factors Influencing Intentions and the Intention-Behavior Gap.’’ https://lup.lub.lu.se/student-papers/search/publication/8876908.Google Scholar
FIALA, N. (2008) Meeting the demand: an estimation of potential future greenhouse gas emissions from meat production. Ecological economics 67: 412-419.Google Scholar
GHIRARDINI, M.P., CARLI, M., DEL VECCHIO, N., ROVATI, A., COVA, O., VALIGI, F., AGNETTI, G., MACCONI, M., ADAMO, D., TRAINA, M., LAUDINI, F., MARCHESELLI, I., CARUSO, N., GEDDA, T., DONATI, F., MARZADRO, A., RUSSI, P., SPAGGIARI, C., BIANCO, M., BINDA, R., BARATTIERI, E., TOGNACCI, A., GIRARDO, M., VASCHETTI, L., CAPRINO, P., SESTI, E., ANDREOZZI, G., COLETTO, E., BELZER, G. and PIERONI, A. (2007) The importance of a taste. A comparative study on wild food plant consumption in twenty-one local communities in Italy. Journal of Ethnobiology and Ethnomedicine 3: 22.Google Scholar
HOLLIDAY, W. and LI, Q. (2004) Understanding the millennials: updating our knowledge about students. Reference Services Review 32 (4): 356-366.Google Scholar
LENNERNAS, M., FJELLSTROM, C., BECKER, W., GIACHETTI, I., SCHMITT, A., REMAUT DE WINTER, A.M. and KEARNEY, M. (1997) Influences on food choice perceived to be important by nationally representative samples of adults in the European Union. European Journal of Clinical Nutrition 51 (2): S8-S15.Google Scholar
MAGNUSSON, M.K., ARVOLA, A., KOIVISTO HURSTI, U.K., ABERG, L. and SJODEN, P.O. (2001) Attitudes towards organic foods among Swedish consumers. British Food Journal 103 (3): 209-226.Google Scholar
MOMENI, M. and GHAYOMI, A. (2012) Statistical Analysis with SPSS. Moalef publisher Inc. Tehran, Iran. 2012.Google Scholar
MORRIS, C. and BULLER, H. (2003) The local food sector: A preliminary assessment of its form and impact in Gloucestershire. British Food Journal 105 (8): 559-566.Google Scholar
PEARCE, J., HISCOCK, T., BLAKELY, T. and WITTEN, K. (2008) The contextual effects of neighborhood access to supermarkets and convenience stores on individual fruit and vegetable consumption. Journal of Epidemiology & Community Health 62: 198-201.Google Scholar
SISMANOGLOU, A. and TZIMITRA-KALOGIANNI, I. (2011) Consumer perception of poultry in Greece. World's Poultry Science Journal 67 (2): 269-276.Google Scholar
STANTON, J., LANG, M. and YINGDAO, Q. (2014) Consumers Evolving and Definitions and Expectations of Local Food. British Food Journal 116 (11): 1808-1820.Google Scholar
STEINFIELD, H., GERBER, P., WASSERNAAR, T., CASTEL, V., ROSALES, M. and DE HAAN, C. (2006) . Livestock's long shadow. Environmental issue and options. Rome: Food and Agriculture Organisation of the United Nations. www.ftp.fao.org.Google Scholar
TROY, D. (2011) Modern approaches to enhancing beef quality. Tehnologija mesa 52 (1): 15-22.Google Scholar
VUKASOVIČ, T. (2013) Attitude towards organic meat: an empirical investigation on West Balkans Countries (WBC) consumers. World's Poultry Science Journal 69 (3): 527-539.Google Scholar
VUKASOVIČ, T. (2014) European meat market trends and consumer preference for poultry in buying decision making process. World's Poultry Science Journal 70 (2): 289-302.Google Scholar
VUKASOVIČ, T. and STANTON, J.L. (2016) Market opportunities: quality and safety domestic produced food. International Food Marketing Research Symposium. Bologna, 13.-14. June. Conference Proceedings.Google Scholar
VERBEKE, W. (2005) Consumer acceptance of functional foods. socio-demographic, cognitive and attitudinal determinants. Food Quality and Preference 16 (1): 45-57.Google Scholar
WANDEL, M. and BUGGE, A. (1997) Environmental concern in consumer evaluation of food Quality. Food Quality and Preference 8 (10): 19-26.Google Scholar