Genetic engineering is a powerful new technology that makes possible rapid development of herbicide tolerances in superior crop varieties. Use of the technology will have a major impact on future agricultural practices and the agrichemical industry. Possible risks as well as significant likely benefits – to agricultural users, corporate suppliers, and the environment – are discussed. Increased product lifetimes, decreased costs, and increased usefulness of broad-spectrum, high-potency, environmentally safe herbicides and herbicide combinations are predicted.