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Ford, Rockefeller, And Theatre

Published online by Cambridge University Press:  23 November 2021

Richard Schechner
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Extract

      —And we?
      —I beg your pardon?
      —Where do we come in?
      —Come in? On our hands and knees.
    Samuel Beckett, playwright

If a painting after all means more than an object for economic speculation, what does it mean?

W. McNeil Lowry, vice-president, Ford Foundation

According to statistics published in the New York Times and Fortune, more than $3 billion was spent last year on “everything from Bach and the Beatles to Shakespeare, Shaw, the opera … Peter, Paul, and Mary … Monet and Melville.” Consumer spending in the arts jumped 130% between 1953 and 1960—about “twice as fast as spending on all recreation and better than six times as fast as outlays for spectator sports.”

Type
Research Article
Information
Tulane Drama Review , Volume 10 , Issue 1: Dollars and Drama , Fall 1965 , pp. 23 - 49
Copyright
Copyright © The Tulane Drama Review 1965

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