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Ford, Rockefeller, And Theatre

Published online by Cambridge University Press:  23 November 2021

Extract

      —And we?
      —I beg your pardon?
      —Where do we come in?
      —Come in? On our hands and knees.
    Samuel Beckett, playwright

If a painting after all means more than an object for economic speculation, what does it mean?

W. McNeil Lowry, vice-president, Ford Foundation

According to statistics published in the New York Times and Fortune, more than $3 billion was spent last year on “everything from Bach and the Beatles to Shakespeare, Shaw, the opera … Peter, Paul, and Mary … Monet and Melville.” Consumer spending in the arts jumped 130% between 1953 and 1960—about “twice as fast as spending on all recreation and better than six times as fast as outlays for spectator sports.”

Type
Research Article
Copyright
Copyright © The Tulane Drama Review 1965

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