Today, all over the United States, American young people are being spoken to by revolutionists in words they understand, in a style that makes those words acceptable, and through an invisible medium that old professional politicos have not yet picked up on.

This medium is the phonograph record, purveyor of bubble gum music and symbol of Elvis Presley's “Houn’ Dog” and the celebrated “Get off of my Blue Suede Shoes” (which John Lennon once called a protest song). One of the leading manufacturers, Columbia Records, runs a series of advertisements in the underground press the theme of which is “The man can't bust our music” and “Know your friends.” The implication aligns “us” against “them,” and the context of the advertising design and illustration is interracial, hippie, pot-smoking youth.

Is Columbia for legalization of marijuana? No. Columbia is for making money. Thus the investment in music aimed at long-haired youth.